Ground and Gather Rugs

Location
Buenos Aires, Argentina

Year
2024
Completed

Photography
Emilia Marino
Santiago de Hoyos
Zelmira Frers

A black-and-white photo of a herd of sheep grazing in an open field with mountains in the background. There is a single tree in the middle ground, and the landscape appears to be rural and serene.
A metal roll-up garage door with shadows from nearby trees cast on its surface. In front, there is gravel and two mats, one beige and one darker brown, lying on the ground. The area is outdoors with sunlight creating distinct shadows.
A tall green cactus plant leaning against a light gray wall, with four rolled up rugs or textiles in various colors: white, rust, brown, and black, leaning against or resting on the wall. The setting appears to be outdoors with a concrete ground and shadows cast by the objects.

Ground and Gather is a collection of rugs conceived as spatial material landscapes that support the body and focus the mind. Woven entirely by hand from pure Argentinian sheep wool, each piece emerges from an ancient practice that is at once local, universal and deeply human.

The wool is sourced directly from Santiago del Estero, where master weavers — working with the natural tones of the virgin material, or dying it with plant pigments collected from the land — shape form through measured touch, patiently translating natural fibres into textured surfaces that soften, absorb, and orient a room.

Unlike mass-produced surfaces, these rugs are composed with sensory depth and an appreciation for the raw and real: the tactile weight of wool underfoot, the subtle scent of natural fibre, and the tonal warmth that evolves with light and time. Unique variations arise from the intrinsic qualities of the material and weaving process — evidence tracing the piece back to its origin place and maker.

Each rug is made to order, tailored to the intended context through either a guided pre-designed option or a dedicated custom design dialogue. In every iteration, Ground and Gather rugs are at once decorative accents and grounding artefacts — they are surfaces that invite rest, presence, and play and that create a space within a space for hosting daily informal communal moments. As a surface and gathering place, these rugs alter the atmosphere of a space through material presence, craft, and lived experience.

A woman practicing yoga on a mat, in a stretching position with her arms extended forward and head resting on the ground, in a room with a two-tone carpet.
A woman in a black evening gown walking past a white bed in a minimalistic room with a sliding glass door, curtains, a wooden chair, a dark rug, and a beige rug.
Close-up of a rolled-up beige knitted rug or blanket with a label that reads 'Groundland Gather Rug Collection' and details about its color, origin, and material, resting on a dark, textured surface.
Close-up of four rectangular rugs in beige, brown, white, and light gray colors placed on a gray surface.
Close-up view of several folded, textured knitted or woven blankets in neutral earth tones ranging from beige to brown.
Close-up of a person sitting next to two large rugs with different textures and colors, one beige and one dark brown, on a tiled floor.
View of a modern building entrance with a stepping stone walkway, white gravel, and abstract-patterned outdoor rug in dark brown and orange tones.
A small wooden chair with a backrest, placed on a multicolored rug with brown, black, and gray stripes, next to a concrete floor.
Close-up of a hand holding a camera or phone, with a textured white surface in the background.
A vertically hanging multicolored woven textile with wide dark brown and black stripes, displayed on a white wall in a corner.
Close-up of a person's foot stepping on a beige, textured rug, with the person wearing loose white pants and a brown coat or skirt, in an indoor setting.